Effective Date: 6 June 2025
Updated: 25 September 2026
1. Introduction
Self Guided Travel is an independent travel publishing platform for routes, landscapes, wild places and independent journeys, owned and published by ahchoo ("we", "us" or "our").
This Privacy Policy explains how we collect, use, store and protect personal information when you use our websites:
www.selfguidedadventures.co.uk
(collectively, the "Site").
It also explains your rights in relation to the personal information we hold about you.
2. Information We Collect
We may collect and process personal information that you provide directly to us or that is collected when you use the Site.
Information you provide
When you contact us, submit a form, enquire about being featured, contact us about a commercial partnership or otherwise communicate with Self Guided Travel, we may collect:
- your name;
- email address;
- telephone number, where provided;
- the type of enquiry you are making;
- the contents of your message; and
- any other information you choose to provide.
If we introduce additional services that require other personal information, we will provide appropriate information about how that data will be used.
Information collected when you use the Site
When you visit the Site, certain technical and usage information may be collected, including:
- IP address;
- browser and device information;
- pages visited;
- referring pages or websites;
- interactions with the Site; and
- approximate usage and performance information.
The information collected depends on the technologies in use and your cookie and consent choices.
3. Cookies, Analytics and Similar Technologies
We use cookies and similar technologies to operate the Site, understand how it is used and, where applicable, measure the effectiveness of our publishing and marketing.
Some technologies may only be used after you have given the appropriate consent.
You can find more information about the cookies and technologies used on the Site, including how to manage your choices, in our Cookie Policy.
4. How We Use Your Information
We may use personal information to:
- respond to enquiries and messages;
- respond to requests about accommodation, getting featured or commercial partnerships;
- communicate with businesses and organisations we work with;
- operate, maintain and improve the Site;
- understand how visitors use the Site;
- measure website performance;
- protect the Site against misuse, spam and security threats;
- maintain appropriate business and administrative records; and
- comply with legal and regulatory obligations.
If we offer email newsletters or other direct marketing, we will only send them where we have an appropriate lawful basis to do so, and you will be able to unsubscribe.
We do not sell personal information.
5. Legal Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
- Consent, where you have given us permission to process your information for a particular purpose.
- Legitimate interests, where processing is reasonably necessary to operate and improve Self Guided Travel, respond to enquiries, manage business relationships, protect the Site or understand how it is used, provided those interests are not overridden by your rights.
- Contract, where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
- Legal obligation, where we are required to process information to comply with the law.
Where processing is based on consent, you may withdraw that consent at any time.
6. Third-Party Services
We use third-party services to operate and support the Site. These may include website hosting and form-processing services, analytics providers, security and spam-prevention services, and other technology providers.
These providers may process limited personal information on our behalf where necessary to provide their services.
The Site also contains links to independent third-party websites and services, including accommodation and booking providers. If you follow one of these links, the third party may collect information from you under its own privacy policy.
Self Guided Travel is not responsible for the privacy practices of independent third-party websites.
7. Affiliate Links
Some links on Self Guided Travel are affiliate links.
When you follow an affiliate link, the third-party provider or affiliate network may use cookies, tracking identifiers or similar technologies to record the referral and determine whether a booking or purchase results from your visit.
The use of these technologies is subject to your consent choices where required by law.
Further information about cookies and tracking technologies is available in our Cookie Policy.
8. Data Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, communication method or online storage system can be guaranteed to be completely secure.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, administrative or reporting requirements.
Different types of information may be retained for different periods depending on why we hold them.
When information is no longer required, we will delete it or otherwise dispose of it appropriately.
10. Your Data Protection Rights
Under UK data protection law, depending on the circumstances, you may have rights including:
- the right to access personal information we hold about you;
- the right to have inaccurate information corrected;
- the right to request deletion of your information;
- the right to restrict processing;
- the right to object to certain processing;
- the right to data portability in certain circumstances; and
- the right to withdraw consent where processing is based on consent.
You also have the right to complain to the Information Commissioner's Office (ICO) if you are concerned about how your personal information has been handled.
To exercise your rights or ask a question about your personal information, contact:
11. International Data Transfers
Some of the technology providers used to operate the Site may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards required by applicable data protection law are in place.
12. Children
Self Guided Travel is not intended to collect personal information from children.
If you believe that a child has provided personal information to us without appropriate consent, please contact us.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the Site, the services and technologies we use, or applicable legal requirements.
The latest version will be published on this page with the updated date shown above.
14. Contact Us
For questions about this Privacy Policy or how your personal information is handled, contact:
Self Guided Travel
Email: contact@selfguidedtravel.com
Address: 66 Paul Street, London, EC2A 4NE, United Kingdom
Phone: +44 20 4538 6136