Privacy Policy
Effective Date: 6 June 2025
Updated: 22 June 2026
1. Introduction
Welcome to Self Guided Travel, an independent platform for routes, landscapes, wild places, and self-guided journeys, owned and published by ahchoo ("we", "us", or "our").
This Privacy Policy explains how we collect, use, store, and protect personal information when you use our websites:
www.selfguidedadventures.co.uk
(collectively, the "Site").
By using the Site, contacting us, submitting forms, or enquiring about our journeys, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We may collect and process the following types of personal data.
Information You Provide
When you:
• Contact us
• Submit a journey enquiry
• Request a quotation
• Subscribe to newsletters
• Submit forms
• Enquire about partnerships
We may collect:
• Your name
• Email address
• Telephone number
• Travel dates or journey preferences
• Any other information you choose to provide
Automatically Collected Information
When you browse our Site, we may automatically collect:
• IP address
• Browser type and version
• Device type
• Pages visited and time spent on the Site
This information is collected using analytics and is used solely to improve website performance and user experience.
Where possible, this information is anonymised or aggregated.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Maintain basic site functionality
• Understand how visitors use the Site
• Improve performance and usability
Further details are provided in our Cookie Policy.
3. How We Use Your Information
We use your personal data only where necessary for the following purposes:
• To respond to enquiries, quotations, and booking requests
• To provide information about self-guided journeys
• To send newsletters and updates (only if you have actively subscribed)
• To operate and improve the Site
• To analyse website performance and usage
• To comply with legal or regulatory obligations
We do not sell, rent, or trade personal data.
We do not share your personal data with third parties for their own marketing purposes.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases for processing personal data:
• Consent – where you have explicitly opted in (for example, newsletter subscriptions)
• Legitimate interests – for operating the Site, responding to enquiries, providing information about our services, and improving user experience
• Legal obligation – where processing is required to comply with applicable laws and regulations
You may withdraw your consent at any time by contacting us or using unsubscribe links in our emails.
5. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, disclosure, alteration, or destruction.
However, no online system is ever completely secure, and we cannot guarantee absolute security of your information.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.
You may request deletion of your personal data at any time, subject to any legal obligations requiring us to retain it.
7. Your Data Protection Rights
Depending on your location, you may have the following rights:
• The right to access your personal data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to withdraw consent for marketing
• The right to restrict or object to processing
• The right to data portability (where applicable)
• The right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom
To exercise any of these rights, please contact:
8. Third-Party Links
Our Site may contain links to third-party websites, businesses, organisations, and service providers.
We are not responsible for the privacy practices, policies, or content of third-party websites. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page with a revised update date.
The latest version of this Privacy Policy will always be available on this page.
10. Contact Us
For any questions about this Privacy Policy or how your personal data is handled, please contact:
Self Guided Travel
Email: contact@selfguidedtravel.com
Address: 66 Paul Street, London, EC2A 4NE, United Kingdom
Phone: +44 20 4538 6136