Privacy Policy

Effective Date: 6 June 2025
Updated: 7 December 2025

1. Introduction

Welcome to Self Guided Travel, an independent travel publication owned and published by ahchoo (https://www.ahchoo.co.uk) (“we”, “us”, or “our”).

Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our websites at:

www.selfguidedtravel.com
www.selfguidedtravel.co.uk
www.selfguidedadventures.co.uk
(collectively, the “Site”).

By using our Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect and process the following types of personal data:

Information You Provide

When you:

Contact us
Subscribe to newsletters
Submit forms
Enquire about partnerships

We may collect:

Your name
Email address
Any other information you choose to provide

Automatically Collected Information

When you browse our Site, we may automatically collect:

IP address
Browser type and version
Device type
Pages visited and time spent on the Site
This information is collected using analytics and is used solely to improve website performance and user experience.
This data is anonymised or aggregated where possible.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Maintain basic site functionality
Understand how visitors use the Site
Improve performance and usability

You can manage or disable cookies in your browser settings. Further details are provided in our Cookies Policy.

3. How We Use Your Information

We use your personal data only where necessary for the following purposes:

To respond to enquiries and communications
To send newsletters and updates (only if you have actively subscribed)
To operate and improve the Site
To analyse website performance and usage
To comply with legal or regulatory obligations

We do not sell, rent, or trade personal data.
We do not share your data with third parties for their own marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:

Consent – where you have explicitly opted in (e.g. newsletter subscriptions)
Legitimate interests – for site functionality, analytics, and responding to enquiries
Legal obligation – where processing is required to comply with the law

You may withdraw your consent at any time by contacting us or using unsubscribe links in our emails.

5. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, disclosure, alteration, or destruction.

However, no online system is ever completely secure, and we cannot guarantee absolute security of your information.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.

You may request deletion of your personal data at any time, subject to any legal obligations requiring us to retain it.

7. Your Data Protection Rights

Depending on your location, you may have the following rights:

The right to access your personal data
The right to correct inaccurate data
The right to request deletion of your data
The right to withdraw consent for marketing
The right to restrict or object to processing
The right to data portability (where applicable)
The right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK

To exercise any of these rights, please contact:
📧 info@selfguidedtravel.com

8. Third-Party Links

Our Site contains links to third-party websites (such as independent tour operators and accommodation providers).

We are not responsible for the privacy practices, policies, or content of third-party websites. We encourage you to review their privacy policies before providing any personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be published on this page with a revised update date.

Your continued use of the Site constitutes acceptance of those changes.

10. Contact Us

For any questions about this Privacy Policy or how your data is handled, please contact:

ahchoo – Publisher of Self Guided Travel
Website: https://www.ahchoo.co.uk
Email: info@selfguidedtravel.com
Address: 66 Paul Street, London, EC2A 4NA, United Kingdom
Phone: +44 20 4538 6136