Effective Date: 6 June 2025
Updated: 25 September 2026
1. Introduction
Self Guided Travel is an independent travel publishing platform for routes, landscapes, wild places and independent journeys, owned and published by ahchoo ("we", "us" or "our").
This Cookie Policy explains how cookies and similar technologies may be used on our websites:
www.selfguidedadventures.co.uk
(collectively, the "Site").
Some technologies are necessary for the Site to operate. Other technologies, including analytics and marketing technologies, are used only where appropriate consent has been provided.
This Cookie Policy should be read alongside our Privacy Policy.
2. What Are Cookies?
Cookies are small files or pieces of information stored on or accessed from your device when you visit a website.
Cookies and similar technologies can be used to operate websites, remember preferences, understand how visitors use a website, measure performance and attribute visits or bookings to particular sources.
Cookies may be:
- Session cookies, which normally expire when you close your browser; or
- Persistent cookies, which remain on your device for a defined period or until they are deleted.
Other technologies, such as local storage, pixels and tracking identifiers, may perform similar functions.
3. Types of Cookies and Technologies We Use
Essential technologies
Some technologies are necessary for the operation, security and functionality of the Site.
These may include technologies used for website functionality, form submission, security, spam prevention and remembering consent choices.
Where a technology is strictly necessary for the operation or security of the Site, it may operate without consent where permitted by law.
Analytics
We use analytics technologies to understand how visitors find and use Self Guided Travel and to help us improve the Site.
This may include information such as pages visited, interactions with the Site, device and browser information and general website performance.
We use Google Analytics for website analytics.
Analytics technologies are used subject to your consent where required.
Advertising and measurement
We may use technologies that help us understand the effectiveness of advertising and marketing activity.
These technologies may record interactions with the Site or help determine whether a visitor arrived through an advertisement or other marketing activity.
Where these technologies are not strictly necessary, they are used subject to your consent.
Affiliate links
Some links on Self Guided Travel are affiliate links.
When you follow an affiliate link, an affiliate network or third-party booking provider may use cookies, identifiers or similar technologies to record that the visit originated from Self Guided Travel and determine whether a subsequent booking or purchase should be attributed to us.
Self Guided Travel currently uses affiliate relationships that may include Booking.com and CJ Affiliate.
If you make a qualifying booking or purchase after following an affiliate link, we may receive a commission at no additional cost to you.
Accommodation maps and booking tools
Some pages contain accommodation maps, search tools or other functionality provided by third parties.
These may include services provided through Stay22 and accommodation or booking providers displayed through those services.
Third-party tools may use cookies or similar technologies when they are loaded or when you interact with them.
Their use of information is also governed by the relevant third party's privacy and cookie policies.
Security and spam prevention
Forms on the Site may use security and spam-prevention technologies, including Google reCAPTCHA.
These services may process technical information about your browser, device and interaction with the Site to distinguish legitimate users from automated or abusive activity.
4. Consent and Cookie Choices
Where consent is required, non-essential cookies and similar technologies are not intended to be activated until you have made the appropriate choice.
When you first visit the Site, our cookie consent mechanism allows you to accept or decline non-essential technologies.
You can change or withdraw your consent at any time using the cookie controls available on the Site.
Withdrawing consent does not affect processing that lawfully took place before consent was withdrawn.
5. Browser Controls
Most browsers allow you to view, block or delete cookies through their settings.
Blocking cookies at browser level may affect parts of the Site or third-party functionality.
Browser controls operate separately from the consent choices provided on Self Guided Travel.
6. Third-Party Services
Some technologies used on the Site are provided by independent third parties.
Depending on the features you use and your consent choices, these may include services associated with:
- Webflow;
- Google;
- Booking.com;
- CJ Affiliate;
- Stay22; and
- other services or content providers used on particular pages.
Third-party providers may change the cookies or technologies they use independently of Self Guided Travel.
We encourage you to review the privacy and cookie information provided by relevant third parties if you would like more information about their processing.
7. Changes to This Cookie Policy
We may update this Cookie Policy when the technologies used by Self Guided Travel change or to reflect changes in legal or regulatory requirements.
The latest version will be published on this page with the updated date shown above.
8. Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact:
Self Guided Travel
Email: contact@selfguidedtravel.com
Address: 66 Paul Street, London, EC2A 4NE, United Kingdom
Phone: +44 20 4538 6136