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Cookie Policy

Effective Date: 6 June 2025

Updated: 22 June 2026

1. Introduction

Welcome to Self Guided Travel, an independent platform for routes, landscapes, wild places, and self-guided journeys, owned and published by ahchoo ("we", "us", or "our").

This Cookie Policy explains how we use cookies and similar technologies on our websites, including:

www.selfguidedtravel.com

www.selfguidedtravel.co.uk

www.selfguidedadventures.co.uk

(collectively, the "Site").

Essential cookies are processed on the basis of our legitimate interest in operating and securing the Site.

Non-essential cookies (including analytics, functionality, and marketing cookies) are used only with your explicit consent, which you may provide, refuse, or withdraw at any time via our cookie consent banner.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

They help websites function properly, improve user experience, and provide insights into website performance and usage.

Cookies may be:

• Session cookies, which are deleted when you close your browser; or

• Persistent cookies, which remain on your device for a defined period of time.

3. Types of Cookies We Use

We use the following categories of cookies on the Site:

Essential Cookies

These cookies are strictly necessary for the operation, security, and core functionality of the Site, including navigation and accessibility features.

Essential cookies cannot be disabled through our systems.

Performance & Analytics Cookies

These cookies help us understand how visitors use the Site so we can improve its structure, performance, and user experience.

We may use third-party analytics services, such as Google Analytics, for this purpose.

Analytics cookies are only activated with your consent.

Functionality Cookies

These cookies remember preferences you choose (such as language or regional settings) to improve your experience.

Functionality cookies are used only where consent has been provided.

Marketing & Third-Party Cookies

These cookies may be set by embedded third-party services (such as video platforms, social media integrations, or advertising partners).

They may be used to deliver relevant content or measure engagement.

Marketing and third-party cookies are only activated with your consent.

4. Managing and Withdrawing Consent

You can control and manage cookies in the following ways:

Cookie Consent Banner

When you first visit the Site, you may accept, decline, or customise your preferences for non-essential cookies via our cookie consent banner.

You may change or withdraw your consent at any time through the same mechanism.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Browser Settings

Most web browsers allow you to block or delete cookies through their settings. These options are typically found in your browser's "Settings" or "Preferences" section.

Please note that disabling certain cookies may affect the functionality or performance of the Site.

5. Third-Party Cookies

Some cookies may be placed by third-party providers, including analytics services or embedded content from external platforms.

We do not control these third-party cookies. We recommend reviewing the respective privacy and cookie policies of those providers to understand how they use cookies and personal data.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we use cookies.

Any updates will be published on this page with a revised effective date.

The latest version of this Cookie Policy will always be available on this page.

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Self Guided Travel

Email: contact@selfguidedtravel.com

Address: 66 Paul Street, London, EC2A 4NE, United Kingdom

Phone: +44 20 4538 6136