About Self Guided Travel | Sustainable Walking & Outdoor Adventures

Self Guided Travel is an independent travel publication and search platform dedicated to sustainable adventure tourism.

We create content to inspire slow, low-impact travel — and we’ve built a platform to help travellers discover walking, hiking, and cycling holidays, outdoor adventures, and independent places to stay that reflect the same values.

We Only Feature

Walking, hiking, and cycling holidays across the UK and Europe.
Low-impact outdoor adventures such as kayaking, canoeing, paddleboarding, and other environmentally friendly, nature-based activities that work with the landscape rather than against it.
Independent places to stay — from country inns and boutique hotels to farm stays, guesthouses, and lodges — located in or around National Landscapes, National Parks, and National Trails, chosen for their character, quality, and deep connection to place.

Low-impact means journeys that leave little trace: nature-focused experiences, active travel once you arrive, and accommodation that supports local communities rather than exploits them.

We do not list mass tourism, corporate chains, motorised sports, or high-impact activities.

Our Mission

Inspire travellers to explore at their own pace.
Promote local businesses that care about people, place, and planet.
Build a trusted platform for sustainable, self-guided adventures.

Every result you see on Self Guided Travel supports a better way to travel — rooted in the landscapes that make the UK and Europe truly unique.

Our Vision

We believe the future of travel is slower, lighter, and more meaningful.

Self Guided Travel is building the first dedicated platform for sustainable walking, hiking, cycling, and outdoor adventures — combining inspiring stories with powerful search tools to connect travellers and local businesses through trust, care, and a shared love for the natural and cultural landscapes we explore.

Publisher Statement

Self Guided Travel is an independent travel publication published by ahchoo.

ahchoo is a UK-based creative studio and independent publisher building content-led platforms focused on travel, place, and meaningful exploration.

Learn more about our values and how we work in our Fair Travel Policy.