Terms and Conditions

Effective Date: 6 June 2025
Updated: 7 December 2025

Welcome to Self Guided Travel, an independent travel publication owned and published by ahchoo (https://www.ahchoo.co.uk) (“we”, “us”, or “our”).

These Terms and Conditions govern your use of our websites, accessible at:
www.selfguidedtravel.com, www.selfguidedtravel.co.uk, and www.selfguidedadventures.co.uk (collectively, the “Site”).

By accessing or using the Site, you agree to be bound by these Terms and Conditions. If you do not agree, you must not use the Site.

1. Purpose of the Site

Self Guided Travel is a travel inspiration and marketing platform, published by ahchoo. We provide curated editorial content, walking route features, destination guides, and links to independent third-party travel providers, including tour operators and accommodation providers.

We do not:

• Handle bookings or reservations
• Process payments
• Act as a travel agent, intermediary, or tour operator
• Enter into travel contracts on behalf of users or providers

All bookings and contractual arrangements are made directly between you and the relevant provider.

2. Use of Content

All content on this Site — including text, images, graphics, branding, and design — is the property of ahchoo (publisher of Self Guided Travel) and/or its content contributors, unless otherwise stated, and is protected by copyright and intellectual property laws.

You may:

• Access and share content for personal, non-commercial use

You may not:

• Reproduce, sell, distribute, modify, or republish our content for commercial purposes without prior written permission

3. Information Disclaimer

We strive to provide accurate and up-to-date information. However, travel routes, business operations, pricing, trail conditions, availability, and local regulations may change without notice.

By using the Site, you acknowledge and accept that:

• All content is provided for general informational purposes only
• You use the Site and its content entirely at your own risk
• You are responsible for verifying all details directly with the relevant provider before making travel decisions or bookings

Self Guided Travel makes no guarantees regarding the accuracy, completeness, or suitability of any information on the Site.

4. Third-Party Links and Direct Booking

The Site may feature and link to independent third-party providers, including but not limited to:

• Tour operators
• Walking holiday providers
• Hotels, inns, and other accommodations
• Local experience and service providers

All links direct you to the provider’s own website or booking platform. Self Guided Travel does not:

• Operate or control these services
• Process bookings or payments
• Act as a booking agent or intermediary

Any transaction made through a third-party link is strictly between you and that provider.

We are not responsible for:

• The quality, availability, pricing, or performance of third-party services
• Booking errors, cancellations, amendments, or disputes
• Any injury, damage, loss, or cost arising from third-party travel arrangements

5. Commission-Free Model and Funding Transparency

Self Guided Travel operates on a commission-free model. We do not receive any percentage-based commission from bookings made with third-party providers featured on the Site.

Self Guided Travel may also generate revenue through publishing, advertising, sponsorship, or digital products that are not connected to booking referrals.

The platform is funded through fixed-fee marketing and promotional partnerships with selected independent travel businesses. These partnerships:

• Are not linked to booking volume or transaction value
• Never affect pricing for travellers
• Do not influence our editorial independence or integrity

Where promotional placements exist, they are presented transparently.

6. Limitation of Liability

To the fullest extent permitted by law, Self Guided Travel (as published by ahchoo) shall not be liable for any:

• Loss, damage, or injury arising from travel undertaken based on our content
• Booking issues, cancellations, or service failures from third-party providers
• Errors or omissions within our content

This includes indirect, incidental, or consequential damages.

Nothing in these Terms and Conditions limits or excludes any liability that cannot be limited or excluded under applicable law.

7. User Conduct

You agree not to:

• Use the Site for any unlawful purpose
• Interfere with the Site’s operation or attempt unauthorised access
• Copy, scrape, harvest, or systematically extract data or content without permission
• Misrepresent your identity or affiliation

We reserve the right to restrict or terminate access to users who violate these Terms.

8. Changes to These Terms

We may update these Terms and Conditions at any time.
By continuing to use the Site after changes are posted, you agree to be bound by the revised version.

9. Governing Law

These Terms and Conditions are governed by the laws of England and Wales.
Any legal disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Contact Us

For any legal or general enquiries, please contact:

ahchoo – Publisher of Self Guided Travel
Website: https://www.ahchoo.co.uk
Email: info@selfguidedtravel.com
Address: 3rd Floor, 86–90 Paul Street, London, EC2A 4NE, United Kingdom
Phone: +44 20 4538 6136