Terms and Conditions
Effective Date: 6 June 2025
Updated: 7 December 2025
Welcome to Self Guided Travel, an independent travel publication owned and published by ahchoo, a UK-based publisher (ahchoo.co.uk) (“we”, “us”, or “our”).
These Terms and Conditions govern your use of our websites, accessible at:
www.selfguidedtravel.com, www.selfguidedtravel.co.uk, and www.selfguidedadventures.co.uk (collectively, the “Site”).
By accessing or using the Site, you agree to be bound by these Terms and Conditions. If you do not agree, you must not use the Site.
1. Purpose of the Site (Refined)
Self Guided Travel is an independent travel publication published by ahchoo. The Site provides curated editorial content documenting routes, landscapes, destinations, and related places, alongside links to relevant independent third-party providers where appropriate.
Self Guided Travel does not:
- Handle bookings or reservations
- Process payments
- Act as a travel agent, intermediary, or tour operator
- Enter into travel contracts on behalf of users or providers
All bookings and contractual arrangements are made directly between you and the relevant third-party provider.
2. Use of Content
All content on this Site — including text, images, graphics, branding, and design — is the property of ahchoo (publisher of Self Guided Travel) and/or its content contributors, unless otherwise stated, and is protected by copyright and intellectual property laws.
You may:
- Access and share content for personal, non-commercial use
You may not:
- Reproduce, sell, distribute, modify, or republish our content for commercial purposes without prior written permission
3. Information Disclaimer
We strive to ensure that information published on the Site is accurate and up to date. However, travel routes, business operations, pricing, trail conditions, availability, and local regulations may change without notice.
All content is provided for general informational purposes only. You are responsible for independently verifying relevant details directly with the provider before making any travel decisions or bookings.
Self Guided Travel makes no representations or warranties regarding the accuracy, completeness, or suitability of the information provided.
4. Third-Party Links and Direct Booking
The Site may feature and link to independent third-party providers, including but not limited to:
- Tour operators
- Travel providers
- Hotels, inns, and other accommodations
- Local experience and service providers
All links direct you to the provider’s own website or booking platform. Self Guided Travel does not:
- Operate or control these services
- Process bookings or payments
- Act as a booking agent or intermediary
Any transaction made through a third-party link is strictly between you and that provider.
We are not responsible for:
- The quality, availability, pricing, or performance of third-party services
- Booking errors, cancellations, amendments, or disputes
- Any injury, damage, loss, or cost arising from third-party travel arrangements
5. Commission-Free Model and Funding Transparency
Self Guided Travel operates on a commission-free publishing model. We do not receive any percentage-based commission from bookings made with third-party providers featured on the Site.
The publication is funded through:
- Fixed-fee promotional partnerships
- Editorial and publishing collaborations
- Advertising or sponsorship arrangements
- Digital and print products
Promotional placements, where applicable, are not linked to booking volume or transaction value and do not influence pricing for travellers or editorial independence.
6. Limitation of Liability
To the fullest extent permitted by law, Self Guided Travel (as published by ahchoo) shall not be liable for any:
- Loss, damage, or injury arising from travel undertaken based on our content
- Booking issues, cancellations, or service failures from third-party providers
- Errors or omissions within our content
This includes indirect, incidental, or consequential damages.
Nothing in these Terms and Conditions limits or excludes any liability that cannot be limited or excluded under applicable law.
7. User Conduct
You agree not to:
- Use the Site for any unlawful purpose
- Interfere with the Site’s operation or attempt unauthorised access
- Copy, scrape, harvest, or systematically extract data or content without permission
- Misrepresent your identity or affiliation
We reserve the right to restrict or terminate access to users who violate these Terms.
8. Changes to These Terms
We may update these Terms and Conditions at any time.
By continuing to use the Site after changes are posted, you agree to be bound by the revised version.
9. Governing Law
These Terms and Conditions are governed by the laws of England and Wales.
Any legal disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
10. Contact Us
For any legal or general enquiries, please contact:
ahchoo – Publisher of Self Guided Travel
Website: ahchoo.co.uk
Email: info@selfguidedtravel.com
Address: 66 Paul Street, London, EC2A 4NA, United Kingdom
Phone: +44 20 4538 6136